Business owners are business owners. Our marketing is rooted in basic human psychology. Therefore, geography plays a small role in our marketing approach. The role of YOU, the facilitator/coach, cannot be understated. You are part of the product being delivered, so you must be able to hold up your part. If CEO Focus and the local facilitator successfully fulfill their roles, the model works well.

The peer group concept is in practice all over the world. Competitive groups have been in existence since 1957. Also, the market, in general, is very underserved. It is our opinion that nearly all CEOs can benefit from our groups. The target market is businesses with 5 – 100 employees. In Louisville, KY metro market (50 miles from 40202), there are 10,118 target businesses. If you filled 100% of your groups, you would have 42 members. This is only 0.4% market penetration.